The challenge to rekindle China's innovative spirit
- Creator: Kriz, Anton
- Resource Type: journal article
- Date: 2010
The internet, consumer empowerment and marketing strategies
- Creator: Pires, Guilherme D. , Stanton, John , Rita, Paulo
- Resource Type: journal article
- Date: 2006
Adopting reflexive capability in international briefing
- Creator: London, Kerry , Chen, Jessica , Bavinton, Nathaniel
- Resource Type: journal article
- Date: 2005
An exploratory perspective of service brand associations
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2003